Vision Horizons Factory

CLIENT’S NAME

LOCATION

Saudi arabia

DURATION

Consultative Project

ABOUT CLIENTS

Vision Horizons Factory is a Riyadh based petrochemical company specializing in high quality oil and grease products. With over 20 years of experience, the company has earned a strong reputation in Saudi Arabia’s petrochemical sector for combining scientific expertise with skilled craftsmanship.

Their team of chemists, engineers, and technicians is dedicated to maintaining top-tier quality and customer satisfaction across multiple brands a commitment that continues to define their success and solidify their position in the market

Nature of the project

The project was purely consultative, focused on providing a Situation Analysis and Competitor Analysis. The client approached us to gain a clear understanding of how competitors in their market segment perform digitally in terms of branding, social media activity, and audience engagement. Our analysis revealed that competitors have a stronger digital presence and rely heavily on social platforms to build awareness and trust. This provided Vision Horizon with actionable insights to develop their future digital strategy and social media roadmap

CHALLENGES

No Digital Presence: The client had no existing digital presence, making benchmarking and positioning more complex.
Limited Market Data: Limited market data was available due to the brand’s absence from digital channels.
Competitor Variance: Competitors’ online activity varied widely across platforms, requiring deep qualitative evaluation.

SOLUTIONS

Situation Analysis: Comprehensive Situation Analysis highlighting the brand’s current market standing.
Competitor Analysis: In-depth Competitor Analysis covering digital presence, tone of communication, and engagement strategies.
Strategic Insights: Strategic insights outlining next steps for Vision Horizon’s digital launch and positioning

RESULTS

Digital Presence Benchmarking: Each competitor has built a strong presence on social media and maintains their own websites. Interestingly, they all offer a wider variety of products that includes lubricants, similar to what Vision Horizons provides.

STRATEGIC ROADMAP

The analysis provided Vision Horizon with actionable insights to develop their future digital strategy.

WE DIVIDED THE AUDIENCE INTO THESE KEY SEGMENTS

Competitive Positioning: Revealed that competitors have a stronger digital presence and rely heavily on social platforms.

Market Awareness: Focused on building awareness and trust through a structured social media roadmap.

Conclusion

Through the consultation project, Vision Horizons Factory gained a clearer understanding of its market position and digital performance relative to competitors. The analysis highlighted a strong industrial presence yet limited online visibility, emphasizing the need for a structured digital strategy