Doss Pharmacy

CLIENT’S NAME

Doss pharmacy -Medical field

LOCATION

Egypt

DURATION

ABOUT THE CLIENT

Doss Pharmacies is a growing pharmacy network in Egypt, providing trusted pharmaceutical services, medications, and health & wellness products. The brand focuses on customer care, service quality, and accessibility, with approximately 14 active branches across Cairo. Through professional pharmacists, delivery services, and reliable support, Doss Pharmacies aims to offer a convenient and dependable healthcare experience for its community

NATURE OF THE PROJECT

We were tasked with creating a digital marketing strategy for Doss Pharmacy, with a primary focus on increasing mobile app downloads as the core business objective. The strategy aimed to boost their online presence, drive measurable growth, and convert digital engagement into real app adoption and usage.

OUR OBJECTIVES

Develop a complete digital marketing strategy for Doss Pharmacy to strengthen its online presence and drive real business growth.
Focus primarily on increasing mobile app downloads rather than page engagement or sales through the page.
Allocate the full budget to App Install campaigns while improving brand visibility with the same spending.
Build a data-driven content and advertising approach based on audience insights and market behavior

CHALLENGES

Low page reach: The account was initially received with low page reach and weak performance.
No clear strategic direction: No clear strategic direction or defined KPIs prior to campaign management.
Limited advertising budget: Limited advertising budget compared to required outcomes.
Quick results needed: The brand needed quick, measurable, and high-impact results.
Misaligned visibility: Audience interaction and visibility were not aligned with business goals

SOLUTIONS

Market & Account Analysis: Conducted market & account analysis to understand audience behavior, competitors, and platform performance.
Targeted Content and Visuals: Developed targeted content and visuals aligned with Doss Pharmacy's brand and audience preferences.
App Download Focus: Allocated 100% of ad budget to App Download campaigns, optimizing targeting for high response demographics and locations.
Creative Testing: Tested multiple ad creatives to reduce Cost per Install.
Supporting Reach Campaigns: Ran supporting Reach campaigns to increase brand awareness, page visibility, and community engagement.
Right Message at Right Time: Ensured campaigns reached the right audience at the right time with the right message

RESULTS

App Performance First Month: First month : 690 downloads
App Performance After Two Months: After two months : 900+ downloads
Total Campaign Downloads: Total from campaigns : 980 downloads
Orders & Customers: Orders : 742 / customers : 967
Budget Efficiency: Total spend : 2,000 EGP, Achieved : 200 downloads in less than a month, Very low Cost per Install compared to market averages
Page Popularity: Page became one of the most popular pharmacy pages on Facebook
Brand Awareness: Strong improvement in brand awareness, page engagement, and community interaction
Data-Driven Impact: Demonstrated ability to deliver data-driven campaigns with measurable business impact
Campaign Driven Growth: Reach dropped from :200K to 60K after stopping campaigns, confirming growth was campaign driven, not organic.

APP DOWNLOAD STRATEGY

By focusing on mobile app downloads as the core objective, the campaign successfully transformed Doss Pharmacy's digital presence into measurable business growth.

WE DIVIDED THE AUDIENCE INTO THESE KEY SEGMENTS

Data Driven Targeting: Through data driven targeting, optimized ad spending, and performance focused execution, we achieved significant app adoption while simultaneously increasing brand visibility and engagement.

Doss pharmacies Main Goal was to maximze Engagement and sales

SUMMARY

By focusing on mobile app downloads as the core objective, the campaign successfully transformed Doss Pharmacy's digital presence into measurable business growth. Through data driven targeting, optimized ad spending, and performance focused execution, we achieved significant app adoption while simultaneously increasing brand visibility and engagement.